American Eagle Outfitters Forecasts Strong Q3 Sales Boosted by Celebrity Campaigns

American Eagle Outfitters projects third-quarter comparable sales to outperform expectations, driven by successful marketing campaigns featuring actress Sydney Sweeney and NFL star Travis Kelce. Shares surged 25% post-announcement as the retailer's fall denim collection and limited-edition collaboration with Kelce's Tru Kolors brand resonated with consumers.

The company's strategic partnerships with high-profile figures like tennis player Coco Gauff and actress Jenna Ortega have amplified brand visibility. This approach mirrors broader retail trends where apparel firms leverage celebrity influence to counter sector-wide slowdowns.

Comparable sales are now expected to show low single-digit growth, defying earlier projections of a 0.3% decline. Annual performance appears stable year-over-year, contrasting with analyst predictions of contraction.